Cheese Primer - Utility Design
Cheese Primer is a cheese grater designed for new cook. This project is a product designed based on the user research.
Market Research & Interview - Identify User
In order to understand consumer behavior I conducted primary research through interviewing shoppers and vendors at stores. This made me realize that people largely bought cheese graters either when they were new cooks, or had a professional demand for the tool.
The market segment I chose to analyze was new cooks. I interviewed other people within my market segment about their experience with cheese and graters. Through observation and inference from my primary and secondary research, I identified a few characteristics that were common to this category of user. They generally follow recipes to the last ounce, buy industrially produced cheese blocks and are inexperienced with the storage of perishables. I also did the study of the characteristics of cheese, and chose to design the grater that was aimed at soft block cheeses that new cooks can apply to most of their recipes and easily purchase from supermarkets.
Then I started to do 2D and 3D sketches of the grater and different user interactions, with special focus on the way the blades manipulate the cheese. In addition to the obvious function of the grater, I explored the utility value in storage. This led to studies about the space and location of the component parts of the product. Taking these aspects into concern, I also designed for the utility of measurement while grating. Most recipes have set measures of grated cheese required and I was able to categorize them into 8oz at the maximum, and 1oz at the minimum (indicated by level marks on the side of the grater jar).
All the above mentioned iterations led to the design of the Kitchen Primer. It is an affordable and efficient grater for beginners, that reduces the steps in the cooking process (through conjunct functions such as measurement and storage).